What is Google My Business? 4 Reasons Why?

Google My Business (has changed to Google Business Profile) is for local businesses and organizations that wish to manage their online presence on Google, especially Google Search results and Google Maps.

You might think! If you’re good at what you do, you don’t need to be on Google. Unfortunately, that could cost you losing many potential customers.

4 reasons why Google My Business listing is so important for your business:

1) People are looking for products and services on the internet

Over 50% of consumers search for local businesses online, 75% of them are on Google.

If you haven’t verified your Google My Business listing, there’s a good chance that you’re not showing up when customers are searching for the products and services that you provide.

Manage your information for Google users to find when they search for your business or the products and services that you offer. Businesses that verified their information with Google My Business are 2 times as likely to be considered reputable by consumers.

When people find your business on Google Maps and Search, make sure they have access to information like your website, address, contacts, working hours and etc.

2) Interact with customers

Read and respond to reviews from your customers, and post photos that show off what you do.

Businesses that add photos to their Google Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

You might think, people will call you if they need directions to your business. Maybe! But over 50% of the people will look you up online first by using their smartphones. If you’re not showing up in their search, how do they even know you exist!

3) Understand the market by studying consumers behavior

Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps.

When you’re ready, you can create and track the performance of Smart campaigns to spread the word about your product and services.

4) Free marketing channel (Cost Saving)

Your Google my business listing is home to some of the most powerful and free online advertising available.

Close to 85% of people trust online reviews just as much as they would trust recommendations from friends and family. That’s some pretty impressive word-of-mouth marketing.